Published 15 Apr 2025

Analyze Competitors Instagram: How to Do It Secretly

Instagram is a competitive platform, and watching your competitors can help you improve your content. As people say, “If your business isn’t on Instagram, you don’t have a business.” It’s a powerful platform with big potential to grow your business. So, it’s very important to analyze competitors Instagram and find out what will make your business grow

In this article, we’ll show you simple and smart ways on how to analyze competitors on Instagram and use those insights to succeed.

Why Analyze Competitors Instagram is Important for Growth

Watching your competitors on Instagram isn’t about spying; it’s about learning and improving. Here’s how analyzing your competition can help your business:

1. Let’s pretend you sell healthy snacks and notice competitors posting about “guilt-free holiday snacks,” you can gain ideas for your own content and see what resonates with their audience
2. If you see that a competitor’s post about “quick and healthy snack ideas for busy mornings” gets lots of likes and comments, you might want to try a similar approach. Share your snack ideas for busy mornings and highlight how your products can help people stay on track with their health goals, even when they’re short on time.
3. While your competitors may focus on sweet snacks, you could notice a gap in the market for savory, healthy options that cater to fitness enthusiasts. Now is your chance to close that hole. You may write about how your salty snacks are ideal for anyone looking for a healthier substitute for chips or crackers, particularly those who are trying to lose weight and get in shape.
4. You can take ideas from your competitors, but make them your own. For example, if other brands are sharing “easy snack recipes” that get a lot of attention, you could post creative ways to use your healthy snacks, like making a trail mix or adding them to smoothies. Your audience may find more ways to appreciate your products as a result.
5. By looking at who engages with your competitors—such as fitness enthusiasts, health-conscious parents, or people on specific diets—you can tailor your content to connect with the same group. For instance, if your competitors are focusing on plant-based diets, you can emphasize that your snacks are vegan-friendly and great for those following a plant-based lifestyle.
6. If a competitor launches a new snack flavor that doesn’t get much attention, use it as a learning opportunity. Maybe the flavor wasn’t what customers wanted, or the marketing wasn’t clear. By analyzing what didn’t work for them, you can come up with a better plan to promote your own products and avoid the same mistakes.

How To Analyze Competitors on Instagram

Engagement Metrics

• Likes, Comments, and Shares: To determine what works best, find out which posts from your rivals receive the most likes, comments, and shares.
• Posting Times: Notice when they post and how often. Posting at the same time as your competitors might mean your audience isn’t as focused on your content. Instead, figure out the best times to post so you can catch your audience’s attention when they’re most likely to engage.
• Stories and Reels: See how they use Instagram Stories and Reels to connect with their followers. These are great tools for getting people engaged and showing your brand in a fun, creative way.

Types of Content

• Analyze the kinds of posts that your competitors publish to find out what attracts their audience. Do they share advertising, behind-the-scenes looks, or tutorials? This can help you create ideas for your own articles. For instance, you might think about working with fitness celebrities to market your nutritious snacks if competitors share fitness advice.

Collaborations

• Check out who your competitors are working with, like influencers or other brands. Collaborating with fitness influencers or experts could be a great way to promote your healthy snacks to people who are focused on staying fit. You can find new partners and influencers to collaborate with, expanding your reach and audience.

How Analyze Competitors Instagram Followers

Looking at your competitors’ followers can help you understand who might be interested in your products. Here’s how to do it:

1. Check out the age, location, and interests of your competitors’ followers. For example, if you sell healthy snacks, see if their followers are into fitness or healthy living. This can give you a better idea of who your target audience might be.
2. Look for people who frequently like, comment, or share your competitors’ posts. These are the users who are really engaged and might be interested in following your brand for healthy snacks too.
3. Pay attention to how the number of followers of your competitors fluctuates. A sudden increase following a certain post or campaign could mean what is effective for them. To gain more followers, you can use this as ideas for your own posts about healthy snacks.

How To Analyze Competitors on Instagram Privately With Peekviewer

What if your competitors have their Instagram accounts set to private? You might wonder how they’re gaining popularity when you can’t see their posts. This private story downloader lets you access their content—even if their account is private. With the help of this Instagram competitor analysis tool, you can privately follow their posts and tactics and stay updated without them realizing it.

How to Use Peekviewer

1. On your computer or phone, open your web browser.
2. Verify if the Instagram account you wish to access is private or public.
3. Enter the username or paste the link to your competitor’s private profile.
4. Sign up with your email—it’s quick and simple to get started.
5. Choose a plan that fits your needs (1 month, 3 months, or 12 months).

What You’ll Get:

• View Instagram Stories saved for up to 3 months.
• Access new posts, tagged photos, comments, and more.
• Organize everything with cloud storage.
• Get notifications for new likes, followers, and follows.
• Receive alerts for recent comments and tagged photos.

Conclusion

The Peekviewer is a great Instagram competitor analysis tool to research your competitors privately .It also  lets you see their private content and get useful insights. You can analyze competitors Instagram followers, content, and likes to find what works for your own account. 

It even lets you view likes without needing to log into an account. With this info, you can grow your Instagram and be the king of sales and marketing in the healthy snacks market!

FAQ

1. Is it safe to use tools to analyze competitors’ Instagram accounts? Yes, these tools are safe to use.
2. What’s the best tool to analyze competitors’ Instagram activities anonymously? Peekviewer is a great choice to analyze competitors’ Instagram activities.
3. What tools can I use to analyze Instagram competitors anonymously? Tools like Peekviewer can help you analyze Instagram competitors and get useful insights without them knowing.